The Union of Concerned Scientists (UCS) is calling on four of the world’s leading cereal makers to make ‘relatively small commitments’ in the way they source grains, which would go a long way to combat climate change.
A decrease in breakfast cereal sales and a product recall for RXBar – initiated ‘out of an abundance of caution’ – have impaired Kellogg’s first-quarter earnings.
The cereal giant has expressed confusion regarding a recent study published in the American Journal of Preventive Medicine that suggests preschoolers (3-5 years) who watch televisions advertisements for breakfast cereals consume more of the product.
Pound volumes of bread & rolls, ready-to eat breakfast cereals and wheat-based cereal bars have plummeted in the past five years in the US food, drug and mass channel as shoppers spurn ‘beige’ center of store categories, according to new data.
Food makers need to be alert to nutritional claims as UK
advertising watchdog comes down on number one breakfast cereal
supplier Kellogg's, claiming a recent cinema advertisement for its
Frosties brand was 'misleading'...
Despite repeated pledges to tackle the problem, many of the big
brand breakfast cereals on supermarket shelves in the UK still
contain excessive levels of sugar, salt and fat, according to new
research from the Consumers' Association...